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Contact: dr.abeer.refky@aast.edu
Table of Contents
Articles
| Role of social media content marketing on brand image: a case study on mobile service providers in Egypt | |
| Khaled Essam Eltokhy, Hanan Gunied, Eman Essam | 1-17 |
| Analysis of evaluative language in business English students’ writing | |
| Nader Mohamed Mostafa, Inas Hussein Hassan, Nashwa Elyamany | 18-33 |
| A multimodal approach to the investigation of the representation of character alienation in Todd Phillips’ film Joker (2019) | |
| Dina Taymour, Nevine Mohamed Sarwat, Abeer M. Refky Seddeek | 34-46 |
| What is behind binge-watching? The psychological effects on youth | |
| Nouran Amr, Hanan Gunied, Sally Gad | 47-67 |
| Experts’ perception of artificial intelligence knowledge in Egyptian newsrooms | |
| Sarah Elaasser, Mervat Abo Oaf, Sally Tayie | 68-82 |
| White wine (白酒 Báijiǔ) in worship at Tridharma temples | |
| Indah Mauludina, Ayesa Ayesa, Tri Wahyu Retno Ningsih | 83-89 |
| Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention | |
| Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously | 90-104 |
| “I am here… to serve you”: pragmatic acts and strategies in the 2019 inaugural speeches of governors in Southwest Nigeria | |
| Ayo Osisanwo, Mary Adeyemo | 105-117 |
| Impacts of targeted advertisements on privacy rights: a meta-analysis study | |
| Alia Ali, Hanan Youssef, Sally Tayie | 118-131 |
