The Black Panther phenomenon: a scoping review on global audience reception

Berit Sandberg

Abstract


The film Black Panther (2018) became a cultural landmark due to its groundbreaking portrayal of Black excellence, Afrofuturist aesthetics, and its significance as a milestone for Black representation in mainstream Hollywood cinema. This scoping review analyzes the global reception of Black Panther by synthesizing findings from 13 empirical studies, primarily conducted in the United States and South Africa. The review highlights recurring themes of empowerment, cultural pride, and the affirmation of Black identity, particularly among Black audiences. While viewers across different regions praised Black Panther for its positive representation of Blackness, responses varied depending on socio-cultural context. Western audiences largely framed the film within the discourse of Hollywood diversity and representation, whereas audiences in the Global South interpreted it through colonial and cultural lenses. Although the film challenges stereotypical portrayals of Africa, its impact on fostering intercultural understanding remains uncertain. This study emphasizes the need for cross-cultural and intersectional research to explore the complexities of audience engagement with Black Panther and similar films.

 

Received: 21 May 2025

Accepted: 25 June 2025

Published: 23 September 2025


Keywords


Black Panther; film reception; Black identity; cultural representation; media stereotypes; Marvel Cinematic Universe; intercultural dialogue

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References


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DOI: https://dx.doi.org/10.21622/ILCC.2025.05.2.1360

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