A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach

Wen Zhao

Abstract


Cabin safety briefing cards are informative texts and pictograms that provide detailed explanations of aircraft safety features, equipment usage, and procedures. They play a crucial role in cabin safety management. This study employs Kress & Van Leeuwen’s (1996) visual grammar framework to conduct a multimodal discourse analysis of safety instruction cards. The analysis aims to explore the interrelationships between visual images, textual elements, and other social symbols, and how they collectively contribute to the construction of cabin safety discourse.

 

Received on: 06 April 2024

Accepted on: 11 May 2024

Published on: 21 June 2025


Keywords


cabin briefing safety card; visual grammar; metafunction

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References


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DOI: https://dx.doi.org/10.21622/ILCC.2025.05.1.1295

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Insights into Language, Culture and Communication

E-ISSN: 2812-491X

P-ISSN: 2812-4901

 

Published by:

Academy Publishing Center (APC)

Arab Academy for Science, Technology and Maritime Transport (AASTMT)

Alexandria, Egypt

ilcc@aast.edu