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Contact: dr.abeer.refky@aast.edu
Table of Contents
Articles
Role of social media content marketing on brand image: a case study on mobile service providers in Egypt | |
Khaled Essam Eltokhy, Hanan Gunied, Eman Essam | 1-17 |
Analysis of evaluative language in business English students’ writing | |
Nader Mohamed Mostafa, Inas Hussein Hassan, Nashwa Elyamany | 18-33 |
A multimodal approach to the investigation of the representation of character alienation in Todd Phillips’ film Joker (2019) | |
Dina Taymour, Nevine Mohamed Sarwat, Abeer M. Refky Seddeek | 34-46 |
What is behind binge-watching? The psychological effects on youth | |
Nouran Amr, Hanan Gunied, Sally Gad | 47-67 |
Experts’ perception of artificial intelligence knowledge in Egyptian newsrooms | |
Sarah Elaasser, Mervat Abo Oaf, Sally Tayie | 68-82 |
White wine (白酒 Báijiǔ) in worship at Tridharma temples | |
Indah Mauludina, Ayesa Ayesa, Tri Wahyu Retno Ningsih | 83-89 |
Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention | |
Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously | 90-104 |
“I am here… to serve you”: pragmatic acts and strategies in the 2019 inaugural speeches of governors in Southwest Nigeria | |
Ayo Osisanwo, Mary Adeyemo | 105-117 |
Impacts of targeted advertisements on privacy rights: a meta-analysis study | |
Alia Ali, Hanan Youssef, Sally Tayie | 118-131 |