The Impact of Netflix’s Drama on Teenagers’ Perceptions of Social Relationship

Abeer M. Refky M. Seddeek, Dalia Othman

Abstract


This research paper analyzes the huge change teenagers currently undergo as they watch content that affects the way they think in the present time as well as in the upcoming future. A clear example is the American streaming service of Netflix which plays an important role in influencing teenagers’ perceptions of social relationships. In light of this, the study presents and discusses the findings of the effect of Netflix on teenagers' perceptions of social relationships regarding families, friends and gender at large. It also examines the negative and positive aspects of Netflix. The study thus focuses on two theoretical frameworks; Social Learning Theory and Third Person Theory. Methodologically, the research relies on quantitative and qualitative data, as it conducts an in-depth interview with 25 parents and holds a questionnaire with 110 teenagers. The results reveal that teenagers are influenced by the content Netflix presents, as it has a significant impact not only on how they think, but also on their attitudes, social experiences, habits and cultural experiences.

Keywords


Binge Watching; digital streaming platforms; social learning theory; third person theory

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DOI: http://dx.doi.org/10.21622/ilcc.2021.01.1.023

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Insights into Language, Culture and Communication
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