Resilience Strategies As A Parameter Of Competitiveness In Maritime Transport

Abstract

The focus of this study is maritime transport, with an emphasis on shipping companies and ports as the main players in the execution of marine transportation services. Since the industry is constantly facing waves and extreme volatility influenced by many factors of its internal and external environment, the aim of this work is to provide a clear insight into maritime transport players' ideology concerning the overcoming of this instability and unpredictability by establishing resilience strategies which help not only in the survival of the companies but also in enhancing of their competitiveness. Therefore, in the first stage, some groundings are set regarding the maritime industry to better understand the field. Moreover, the current market is examined through the prism of recent global events such as the Covid- 19 pandemic and the War in Ukraine, which affected the global economy and, consequently, the shipping industry. The reactions of the shipping companies and the ports are described through a literature review on various resilience strategies attempting to achieve a competitive advantage in the market. The paper concludes with thoughts for further research and proposals for increasing resilience, thus, effectiveness in the shipping industry.